As marketers continue to allocate more dollars to streaming video platforms, ad fraud remains a prevalent industry wide issue.

BLOCKBOARD, the company that brings confidence, efficiency and transparency to marketers in the CTV/OTT space, presents The UpNEXT.

In today’s world, it’s not enough to just have great products. To stand out, businesses need to find ways to impress customers so they...

Over coffee, a friend dropped this line, “I’ve never once seen my clients’ commercials online."

Originally published in MediaPost on December 20, 2021 By: Joe Mandese It’s been nearly five years since I first wrote about the...

We learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation

Digital media veteran Matt Wasserlauf is introducing the first ad campaign from his newly formed Blockboard...