Results Magazine: How Advertisers Can Thrive Throughout The Next Recession
A recession is looming. Those of us in the digital advertising space have already seen some early impacts.
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LET'S TALK ABOUT IT
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Marketing
- 6 days ago
- 1 min
VIDEO: Too Much Ad Tech Robs Video Of Billions
"We’re too complex, we’re too complicated. I think we’re too cute, and from that is where a lot of this waste is coming from"
Natalie Leiser
- Jan 27
- 1 min
The BB Blog: Tick, Tock... Don't Wait on CTV
For those of you who didn't get the memo - CTV is the leading growth medium for our ecosystem.
Marketing
- Jan 3
- 2 min
PRESS RELEASE: BLOCKBOARD Partners with FreeWheel to Expand Premium Video Access
The integration and accompanying capabilities will allow advertisers to manage their campaigns transparently and without waste.
Matt Wasserlauf
- Oct 11, 2022
- 3 min
Results Magazine: The Rise of the Secondary KPI
As long as I’ve been in media, reach and frequency have dominated the metrics and advertisers’ key performance indices (KPIs)
Roxanne Geyer
- Sep 12, 2022
- 1 min
VIDEO: It's Time for a Reset
Will the upcoming Twitter v Musk court case force a reckoning in the industry?
Matt Wasserlauf
- Jul 22, 2022
- 2 min
The BB Blog: Netflix - Welcome to the Ad Business!
Kudos! That’s what I have to say to the newest entrant into the Digital Video Advertising industry: Netflix. Welcome to the business.
Marketing
- Jul 20, 2022
- 1 min
AUDIO: The 'Conviction Award' Winner Matt Wasserlauf - Chris Voss Show
"Incentives are far greater for the bad guys than the good guys."
Marketing
- Jul 12, 2022
- 1 min
The Silicon Review: Blockboard: Allowing Marketers to Capture the Potential of Streaming video
"Blockboard burst into the scene in 2019 to solve the $20 billion fraud problem in digital video advertising"
Marketing
- May 18, 2022
- 3 min
FORBES: Detecting Ad Fraud When Buying Streaming Video Remains an Issue
As marketers continue to allocate more dollars to streaming video platforms, ad fraud remains a prevalent industry wide issue.
Matt Wasserlauf
- Jan 1, 2022
- 2 min
The Click-Through Comeback
Over coffee, a friend dropped this line, “I’ve never once seen my clients’ commercials online."
Marketing
- Dec 16, 2021
- 1 min
TVRev: The Evolving Media World and BLOCKBOARD's Matt Wasserlauf
We learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation
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