VIDEO: It's Time for a Reset
Will the upcoming Twitter v Musk court case force a reckoning in the industry?
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Matt Wasserlauf
- Jul 22
- 2 min
The BB Blog: Netflix - Welcome to the Ad Business!
Kudos! That’s what I have to say to the newest entrant into the Digital Video Advertising industry: Netflix. Welcome to the business.
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Marketing
- Jul 20
- 1 min
AUDIO: The 'Conviction Award' Winner Matt Wasserlauf - Chris Voss Show
"Incentives are far greater for the bad guys than the good guys."
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Marketing
- Jul 12
- 1 min
The Silicon Review: Blockboard: Allowing Marketers to Capture the Potential of Streaming video
"Blockboard burst into the scene in 2019 to solve the $20 billion fraud problem in digital video advertising"
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Marketing
- May 19
- 3 min
FORBES: Detecting Ad Fraud When Buying Streaming Video Remains an Issue
As marketers continue to allocate more dollars to streaming video platforms, ad fraud remains a prevalent industry wide issue.
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Matt Wasserlauf
- Jan 1
- 2 min
The Click-Through Comeback
Over coffee, a friend dropped this line, “I’ve never once seen my clients’ commercials online."
6 views
Marketing
- Dec 16, 2021
- 1 min
TVRev: The Evolving Media World and BLOCKBOARD's Matt Wasserlauf
We learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation
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