VIDEO: Too Much Ad Tech Robs Video Of Billions
"We’re too complex, we’re too complicated. I think we’re too cute, and from that is where a lot of this waste is coming from"
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Marketing
- Jan 3
- 2 min
PRESS RELEASE: BLOCKBOARD Partners with FreeWheel to Expand Premium Video Access
The integration and accompanying capabilities will allow advertisers to manage their campaigns transparently and without waste.
Marketing
- Dec 21, 2022
- 1 min
PODCAST: 'We Need To Blow Open Those Black Boxes'
Wasserlauf sits down with Breaking & Entering host to talk about why the advertising industry has a problem with Programmatic 1.0
Natalie Leiser
- Nov 9, 2022
- 2 min
The BB Blog: Cookies Are Going Away!
By: Natalie Leiser, Pro-Blockboarder North East AdExchanger's Programmatic IO was back in full action! One of the staples for our...
Natalie Leiser
- Oct 19, 2022
- 2 min
The BB Blog: Enter the Metaverse
Innovations in Web3 technology have begun. What’s going on and how can you participate?
Roxanne Geyer
- Sep 12, 2022
- 1 min
VIDEO: It's Time for a Reset
Will the upcoming Twitter v Musk court case force a reckoning in the industry?
Matt Timothy
- Jul 26, 2022
- 2 min
The BB Blog: Inevitable: Blockchain Adoption in the Ad Industry
Recently, I had the opportunity to join a panel discussion on the topic of ‘Blockchain in Media and Advertising.’
Marketing
- Jul 20, 2022
- 1 min
AUDIO: The 'Conviction Award' Winner Matt Wasserlauf - Chris Voss Show
"Incentives are far greater for the bad guys than the good guys."
Marketing
- Jul 12, 2022
- 1 min
The Silicon Review: Blockboard: Allowing Marketers to Capture the Potential of Streaming video
"Blockboard burst into the scene in 2019 to solve the $20 billion fraud problem in digital video advertising"
Roxanne Geyer
- Jun 28, 2022
- 1 min
AUDIO: The Demand For Accountability Is Coming
"Accountability is simply a focus on outcomes," says Matt Wasserlauf, Co-founder of BLOCKBOARD.
Roxanne Geyer
- Jun 21, 2022
- 1 min
VIDEO: Blockchain in Advertising
Blockchain technology has long been associated with the finance market - specifically cryptocurrency. But there’s more to blockchain...
Marketing
- Jun 16, 2022
- 2 min
We're Hiring! Senior Engineer
Senior Engineer Job Description Founded in 2019, BLOCKBOARD was created out of a need for marketers to have confidence in their CTV/OTT...
Marketing
- May 18, 2022
- 3 min
FORBES: Detecting Ad Fraud When Buying Streaming Video Remains an Issue
As marketers continue to allocate more dollars to streaming video platforms, ad fraud remains a prevalent industry wide issue.
Marketing
- May 3, 2022
- 3 min
PRESS RELEASE: BLOCKBOARD Presents: The UpNEXT
BLOCKBOARD, the company that brings confidence, efficiency and transparency to marketers in the CTV/OTT space, presents The UpNEXT.
Marketing
- Dec 20, 2021
- 3 min
MEDIAPOST: Why Are Advertisers Still Acting Dumb About 'Smart Contracts'?
Originally published in MediaPost on December 20, 2021 By: Joe Mandese It’s been nearly five years since I first wrote about the...
Marketing
- Dec 16, 2021
- 1 min
TVRev: The Evolving Media World and BLOCKBOARD's Matt Wasserlauf
We learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation
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