Results Magazine: How Advertisers Can Thrive Throughout The Next Recession
A recession is looming. Those of us in the digital advertising space have already seen some early impacts.
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Matt Wasserlauf
- 3 days ago
- 3 min
BB Blog: Blockboard Celebrates 4!
Building a start-up business from scratch is one of the hardest things to do.
Marketing
- 6 days ago
- 1 min
VIDEO: Too Much Ad Tech Robs Video Of Billions
"We’re too complex, we’re too complicated. I think we’re too cute, and from that is where a lot of this waste is coming from"
Matt Wasserlauf
- Dec 22, 2022
- 2 min
The BB Blog: 5 Predictions for 2023
If the past three years have taught advertisers anything, it’s to expect the unexpected.
Marketing
- Dec 21, 2022
- 1 min
PODCAST: 'We Need To Blow Open Those Black Boxes'
Wasserlauf sits down with Breaking & Entering host to talk about why the advertising industry has a problem with Programmatic 1.0
Roxanne Geyer
- Nov 23, 2022
- 3 min
The BB Blog: Thankful
This year, Pro-Blockboarders have much to be thankful for. Read a few thoughts from our team!
Marketing
- Nov 16, 2022
- 3 min
PRESS RELEASE: Impact Hires and Growth
BLOCKBOARD Bolsters Leadership Team with Industry Veterans to Support Continued Growth AdTech Veteran, James Shears, joins BLOCKBOARD as...
Matt Wasserlauf
- Oct 11, 2022
- 3 min
Results Magazine: The Rise of the Secondary KPI
As long as I’ve been in media, reach and frequency have dominated the metrics and advertisers’ key performance indices (KPIs)
Roxanne Geyer
- Sep 12, 2022
- 1 min
VIDEO: It's Time for a Reset
Will the upcoming Twitter v Musk court case force a reckoning in the industry?
Matt Wasserlauf
- Sep 6, 2022
- 2 min
The BB Blog: Code of Silence
I’m a Springnut which is to say I’m a huge fan of Bruce Springsteen. I grew up only a few miles from Bruce’s hometown of Freehold...
Matt Wasserlauf
- Aug 9, 2022
- 2 min
The BB Blog: Building a Start-Up at Hyper-speed, Experienced in Slow Motion
At 3-and-a-half years old, my little company Blockboard, which was born in a pandemic, has grown enough that it requires its own week.
Matt Wasserlauf
- Jul 22, 2022
- 2 min
The BB Blog: Netflix - Welcome to the Ad Business!
Kudos! That’s what I have to say to the newest entrant into the Digital Video Advertising industry: Netflix. Welcome to the business.
Marketing
- Jul 20, 2022
- 1 min
AUDIO: The 'Conviction Award' Winner Matt Wasserlauf - Chris Voss Show
"Incentives are far greater for the bad guys than the good guys."
Marketing
- Jul 12, 2022
- 1 min
The Silicon Review: Blockboard: Allowing Marketers to Capture the Potential of Streaming video
"Blockboard burst into the scene in 2019 to solve the $20 billion fraud problem in digital video advertising"
Roxanne Geyer
- Jun 28, 2022
- 1 min
AUDIO: The Demand For Accountability Is Coming
"Accountability is simply a focus on outcomes," says Matt Wasserlauf, Co-founder of BLOCKBOARD.
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