Results Magazine: The Rise of the Secondary KPI
As long as I’ve been in media, reach and frequency have dominated the metrics and advertisers’ key performance indices (KPIs)
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Matt Wasserlauf
- Jan 1, 2022
- 2 min
The Click-Through Comeback
Over coffee, a friend dropped this line, “I’ve never once seen my clients’ commercials online."
Marketing
- Dec 16, 2021
- 1 min
TVRev: The Evolving Media World and BLOCKBOARD's Matt Wasserlauf
We learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation
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