Matt WasserlaufOct 11, 20223 minBlockchainResults Magazine: The Rise of the Secondary KPIAs long as I’ve been in media, reach and frequency have dominated the metrics and advertisers’ key performance indices (KPIs)
Matt WasserlaufJan 1, 20222 minBlockchainThe Click-Through ComebackOver coffee, a friend dropped this line, “I’ve never once seen my clients’ commercials online."
MarketingDec 16, 20211 minCTV OTTTVRev: The Evolving Media World and BLOCKBOARD's Matt WasserlaufWe learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation