The BB Blog: Netflix - Welcome to the Ad Business!
Kudos! That’s what I have to say to the newest entrant into the Digital Video Advertising industry: Netflix. Welcome to the business.
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Marketing
- Jul 20
- 1 min
AUDIO: The 'Conviction Award' Winner Matt Wasserlauf - Chris Voss Show
"Incentives are far greater for the bad guys than the good guys."
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Roxanne Geyer
- Jun 28
- 1 min
AUDIO: The Demand For Accountability Is Coming
"Accountability is simply a focus on outcomes," says Matt Wasserlauf, Co-founder of BLOCKBOARD.
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Marketing
- Jun 16
- 2 min
We're Hiring! Senior Engineer
Senior Engineer Job Description Founded in 2019, BLOCKBOARD was created out of a need for marketers to have confidence in their CTV/OTT...
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Marketing
- May 19
- 3 min
FORBES: Detecting Ad Fraud When Buying Streaming Video Remains an Issue
As marketers continue to allocate more dollars to streaming video platforms, ad fraud remains a prevalent industry wide issue.
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Matt Wasserlauf
- Jan 1
- 2 min
The Click-Through Comeback
Over coffee, a friend dropped this line, “I’ve never once seen my clients’ commercials online."
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