Results Magazine: How Advertisers Can Thrive Throughout The Next Recession
A recession is looming. Those of us in the digital advertising space have already seen some early impacts.
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Matt Wasserlauf
- 3 days ago
- 3 min
BB Blog: Blockboard Celebrates 4!
Building a start-up business from scratch is one of the hardest things to do.
Marketing
- 6 days ago
- 1 min
VIDEO: Too Much Ad Tech Robs Video Of Billions
"We’re too complex, we’re too complicated. I think we’re too cute, and from that is where a lot of this waste is coming from"
Natalie Leiser
- Jan 27
- 1 min
The BB Blog: Tick, Tock... Don't Wait on CTV
For those of you who didn't get the memo - CTV is the leading growth medium for our ecosystem.
Marketing
- Dec 21, 2022
- 1 min
PODCAST: 'We Need To Blow Open Those Black Boxes'
Wasserlauf sits down with Breaking & Entering host to talk about why the advertising industry has a problem with Programmatic 1.0
Paul Kurrie
- Nov 14, 2022
- 3 min
The BB Blog: Problem Solving at Trade Shows
a few highlights and observations that were also unpacked after wrapping up those three days at the Hard Rock Hotel.
Natalie Leiser
- Oct 19, 2022
- 2 min
The BB Blog: Enter the Metaverse
Innovations in Web3 technology have begun. What’s going on and how can you participate?
Matt Wasserlauf
- Oct 11, 2022
- 3 min
Results Magazine: The Rise of the Secondary KPI
As long as I’ve been in media, reach and frequency have dominated the metrics and advertisers’ key performance indices (KPIs)
Matt Wasserlauf
- Jul 22, 2022
- 2 min
The BB Blog: Netflix - Welcome to the Ad Business!
Kudos! That’s what I have to say to the newest entrant into the Digital Video Advertising industry: Netflix. Welcome to the business.
Marketing
- Jul 20, 2022
- 1 min
AUDIO: The 'Conviction Award' Winner Matt Wasserlauf - Chris Voss Show
"Incentives are far greater for the bad guys than the good guys."
Roxanne Geyer
- Jun 28, 2022
- 1 min
AUDIO: The Demand For Accountability Is Coming
"Accountability is simply a focus on outcomes," says Matt Wasserlauf, Co-founder of BLOCKBOARD.
Marketing
- Jun 16, 2022
- 2 min
We're Hiring! Senior Engineer
Senior Engineer Job Description Founded in 2019, BLOCKBOARD was created out of a need for marketers to have confidence in their CTV/OTT...
Marketing
- May 18, 2022
- 3 min
FORBES: Detecting Ad Fraud When Buying Streaming Video Remains an Issue
As marketers continue to allocate more dollars to streaming video platforms, ad fraud remains a prevalent industry wide issue.
Matt Wasserlauf
- Jan 1, 2022
- 2 min
The Click-Through Comeback
Over coffee, a friend dropped this line, “I’ve never once seen my clients’ commercials online."
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