The BB Blog: Is Auto Ready for CTV? Yes!
By: Mark Genung, Pro-Blockboarder South West and Paul Kurrie, Pro-Blockboarder Mid West Of all the industries impacted by the change in...
I started my career on the agency side where I was a proud Starcom Alum and have been in digital ad sales for 20 years. Working mostly in startups since 2000, I was immediately pulled into Blockboard's abilities and timing within the emergence of Web3, the convergence of branding and performance, and how Blockboard provides a layer of campaign confidence within CTV and OTT that I have never seen before.
(I'm a firm believer in leading all conversations wearing my "Agency Hat first" when listening to a marketer's challenges and concerns).
I'm Detroit born and raised, and living in Chicago, so I'm 100% Midwest based and grounded! My wife and I have 3 kids in college (time is a flying!), so we are trying to figure out a way to slow down that clock! So far, we have not figured out a way to stop those hands of time!
Here at Blockboard we buy programmatic digital video on CTV, Mobile, Computer, and Tablet using blockchain technology.
We guarantee a 100% human audience by pre-verifying ad calls before they even air, ensuring every dollar spent is going to your intended audience. No bots here!
Optimize in flight to reach your performance goals.
Are you looking to future proof your tech stack with the impending cookie depreciation? Blockboard’s solution is cookie free. We’re built on Blockchain.
If you’d like to learn more about what we do or talk about the benefits of CTV advertising find 30min with me: