The Silicon Review: Blockboard: Allowing Marketers to Capture the Potential of Streaming video
Updated: Jul 22, 2022
Originally published in The Silicon Review on July 20, 2022
"Blockboard burst into the scene in 2019 to solve the $20 billion fraud problem in digital video advertising"
Today, the power and potential of CTV and Blockchain technology are more critical than ever before to deliver innovative, effective and transparent branding messages. With digital advertising on the verge of collapes, CTV and blockchain can be the way forward.
The acclaimed author of the book 'Subprime Attentiaon Crisis,' Tim Hwang, says that advertising numbers and widespread fraud occur within the advertising markets. This happens primarily because of the simple fact that online ads mostly fail to work.
Blockboard burst onto the scene in 2019 to solve the $20 billion fraud problem in digital video advertising. The company's Video Accountability Platform utilizes a blockchain framework to validate impressions by ensuring delivery and distribution within buy parameters. All the data collected by the company is processed and transacted using blockchain and written to immutable blocks, which provides full transparency on the delivery.
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