Blockboard and Dealer Stream have formed an exclusive partnership designed to bring greater transparency and efficiency to streaming TV advertising for car dealerships, making Blockboard one of the top platforms for TV ads targeting car buyers. Dealer Stream offers its automotive expertise to the partnership, with Blockboard providing the advanced programmatic technology and verification infrastructure behind the media buy.
For dealerships, the opportunity is significant. Streaming has become an increasingly important part of how consumers watch television, but the complexity of the streaming advertising ecosystem can make it difficult to know exactly where media dollars are going and whether campaigns are reaching the audiences they are intended to reach.
Eliminating Fraud From Streaming Ad Spend
Ad fraud remains one of the biggest challenges in digital advertising, and streaming TV is no exception. The path between an advertiser and a viewer can involve multiple platforms and intermediaries, creating opportunities for fraudulent inventory, invalid traffic, and wasted impressions.
Blockboard addresses this with blockchain-based verification built into the media-buying process. CTV and online video impressions are verified before and after a campaign, giving dealerships greater visibility into where their ads ran and whether they reached real people within their target markets.
That visibility has a direct impact on media efficiency. Initial dealership tests with Dealer Stream and Blockboard delivered a 30% lift in results compared with older streaming platforms, along with lower CPMs, increased household reach, and twice as many qualified website visits.
The partnership also provides a level of reporting that is difficult to achieve when media is spread across disconnected platforms. Dealer Stream’s Blueprint Reporting Platform works with Blockboard’s log-level reporting to give dealerships a clearer view of campaign delivery and performance.
Putting Dealerships on the Biggest Screen
Streaming TV gives dealerships an opportunity to combine the impact of television with the targeting capabilities that have made digital advertising such an important part of the automotive marketing mix.
For years, dealerships have used television to build awareness, introduce their brands, showcase inventory, promote sales events, and drive service business. As audiences have shifted from broadcast and cable toward streaming, that same opportunity is increasingly moving to connected TV.
The difference is that Blockboard and Dealer Stream’s streaming TV ad services for car dealerships allow for more intention when it comes to who sees their advertising and where those viewers are located. A dealership can reach households within its market while targeting relevant audiences across premium programming, including live sports, news, entertainment, and other content consumers actively choose to watch.
That makes streaming particularly valuable for dealerships that have moved away from traditional television but still want the reach and impact of the largest screen in the home. It also gives them a way to complement search, social, and other digital channels with an advertising environment built for brand storytelling and sustained awareness.
