CTV & Programmatic Advertising Insights

Blockboard and Dealer Stream have formed an exclusive partnership to help car dealerships get more value from streaming TV advertising.

CTV vs linear TV: Compare reach, targeting, costs, and performance to discover which TV advertising approach best fits your auto dealership’s goals.

CEO Matt Wasserlauf talks about how small businesses can use streaming TV ads to reach new customers, manage costs, and drive sales on any budget.

See how Blockboard uses blockchain technology to beat ad fraud, maximize advertisers’ media spend, and guarantee 100% of impressions reach humans.

Compare 7 leading DSPs and see how Blockboard stacks up when it comes to AI-powered advertising, verification, data, service, and pricing.

Discover how AI is rewriting media buying, from audience targeting and automation to optimization, measurement, and cross-channel campaigns.

CEO & Co-Founder Matt Wasserlauf tells the truth about the tech tax in programmatic advertising, and how to protect your media budget.

Explore Blockboard’s redesigned UI and see how faster, simpler tools make it easier to launch, manage, and optimize streaming TV advertising.

Compare HVAC advertising channels by business goal and see how BlockVantage can help you reach more homeowners through streaming TV and more.

Introducing BlockVantage Creative

For the first time, advertisers can generate creative, launch campaigns, measure performance, and iterate on assets without leaving BlockVantage.

What I’m Watching at Cannes (and It’s Not the Awards)

Cannes has always been a fascinating contradiction. It’s the advertising industry at its most concentrated, optimistic, and sometimes most performative.

Why Publicis Isn’t Building a DSP — and Why That’s the Bigger Signal

Publicis CEO Arthur Sadoun just made something clear: despite a very public dispute with The Trade Desk over undisclosed fees, he has “absolutely no intention” of building a competing platform.

Digital Advertising Has a Transparency Problem

Digital advertising powers the modern economy. With that scale comes responsibility. Transparency stands as a foundational requirement for a healthy and sustainable digital media ecosystem.

Your Ad Platform Shouldn’t Grade Its Own Homework

Walled gardens control the ad server, the exchange, and the measurement. The open web lets you verify every impression independently.

Introducing BlockVantage: Performance Advertising With Accountability Built In

AI now plans campaigns, places bids, and optimizes media in real time. And yet, for all that progress, one thing hasn’t improved nearly enough: trust.

Blockboard Wins Digiday Technology Award for Best Programmatic Platform

Blockboard has been named Best Buy-Side Programmatic Platform in the 2025 Digiday Technology Awards, our second Digiday honor.