Insights & Analysis

CTV & Programmatic Advertising Insights

Perspectives on programmatic advertising, ad tech transparency, and the future of the open web.

Showing 7 of 7 articles

Introducing BlockVantage Creative

For the first time, advertisers can generate creative, launch campaigns, measure performance, and iterate on assets without leaving BlockVantage.

Jun 3, 2026 · 5 min readRead article

Industry Insights

What I’m Watching at Cannes (and It’s Not the Awards)

Cannes has always been a fascinating contradiction. It’s the advertising industry at its most concentrated, optimistic, and sometimes most performative.

May 21, 2026 · 3 min readRead article

Industry Insights

Why Publicis Isn’t Building a DSP — and Why That’s the Bigger Signal

Publicis CEO Arthur Sadoun just made something clear: despite a very public dispute with The Trade Desk over undisclosed fees, he has “absolutely no intention” of building a competing platform.

Apr 28, 2026 · 5 min readRead article

Digital Marketing

Digital Advertising Has a Transparency Problem

Digital advertising powers the modern economy. With that scale comes responsibility. Transparency stands as a foundational requirement for a healthy and sustainable digital media ecosystem.

Mar 5, 2026 · 6 min readRead article

Industry Insights

Your Ad Platform Shouldn’t Grade Its Own Homework

Walled gardens control the ad server, the exchange, and the measurement. The open web lets you verify every impression independently.

Mar 5, 2026 · 12 min readRead article

Product Launch

Introducing BlockVantage: Performance Advertising With Accountability Built In

AI now plans campaigns, places bids, and optimizes media in real time. And yet, for all that progress, one thing hasn’t improved nearly enough: trust.

Jan 28, 2026 · 5 min readRead article

Company News

Blockboard Wins Digiday Technology Award for Best Programmatic Platform

Blockboard has been named Best Buy-Side Programmatic Platform in the 2025 Digiday Technology Awards, our second Digiday honor.

Sep 19, 2025 · 2 min readRead article

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