HVAC businesses have different priorities throughout the year, from getting more installation jobs and filling maintenance schedules to reaching homeowners in a new service area. The best way to advertise an HVAC business depends on what you want your advertising to accomplish.
Use the comparison table below to see which advertising channels can help you reach different business goals and what you can expect from each one.
| Goal | Recommended Channel | Outcome | ||
|---|---|---|---|---|
| Get more HVAC installation jobs | Streaming TV | Gets your business in front of homeowners who may be considering a new HVAC system, helping build awareness before they choose a contractor. | ||
| Promote seasonal HVAC tune-ups | Streaming TV + Display Retargeting | Keeps your business visible before peak heating or cooling seasons and reminds interested homeowners to schedule preventative maintenance. | ||
| Reach more homeowners in your service area | Streaming TV + Programmatic Display | Puts your business in front of homeowners in the areas you serve and builds familiarity with your company. | ||
| Promote a special offer or financing option | Programmatic Display | Shows your offer to homeowners who may be interested and gives them a direct path to learn more. | ||
| Stay connected with people who visited your website | Display Retargeting | Brings your business back to the attention of people who have already shown interest by visiting your website. | ||
| Build awareness for a new HVAC business or location | Streaming TV + Digital Audio | Introduces your business to local homeowners through video and audio, helping more people become familiar with your name. | ||
| Promote emergency HVAC services | Streaming TV + Programmatic Display | Builds awareness before an emergency happens and keeps your business visible when homeowners need HVAC service quickly. | ||
| Reach homeowners during peak heating or cooling seasons | Streaming TV + Digital Audio | Keeps your business in front of local homeowners when they are more likely to need HVAC services. | ||
| Increase awareness of maintenance plans | Streaming TV + Display Retargeting | Explains the value of ongoing maintenance while keeping your plan visible to homeowners who have already shown interest in your business. | ||
| Expand into a new service area | Streaming TV + Programmatic Display | Introduces your business to homeowners in a new area while building recognition before you begin competing for local customers. |
Understanding Programmatic Advertising Channels
Streaming TV
Video ads shown on streaming services and apps, including platforms such as Hulu, ESPN, HGTV, and more. It gives your business a way to advertise on TV without relying only on traditional cable or broadcast television.
Programmatic Display
Visual ads that appear on websites and apps people use every day. These ads can help your business reach homeowners in the areas you serve and keep your company visible as they browse online.
Display Retargeting
A type of programmatic display advertising that shows ads to people who have already visited your website. It gives you another opportunity to stay in front of someone who has already shown interest in your business.
Digital Audio
Audio ads played through digital listening services and apps. They can reach people while they are driving, working out, doing household tasks, or otherwise listening without watching a screen.
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