For seven years, Blockboard has built advertising technology around one idea: advertisers should be able to verify what they're buying, where their money is going, and whether their ads are reaching real people.
Today, Blockboard has launched its new user interface (UI), introducing a faster, cleaner, and more intuitive user experience.
When Matt Wasserlauf and Tarun Yadav founded Blockboard, they saw a major problem in digital advertising: billions lost to fraud as advertisers invested millions with no way to know whether their ads reached real people or where the money went. Matt and Tarun saw blockchain — known mostly for financial applications — as the natural solution, giving advertisers true visibility into their spend.
Transparency and verification is the core of Blockboard’s ad technology, built into the platform from Day One — not something added later to meet changing expectations.
That technology has powered campaigns for major brands including Chipotle and Chevrolet. For Chipotle, a $50,000 CTV campaign generated 100,000 app downloads and a 20X return on ad spend, proof of what CTV can do when advertisers can verify impressions and optimize toward real outcomes. Blockboard's technology has also earned a #1 ranking from Digiday.
Bringing the Experience Forward
For most of Blockboard's history, engineering came first. The focus was on building the technology that could deliver transparency, verification, and accountability. Now we're bringing the user experience up to speed.
The new UI is live across the platform for both enterprise and self-service users, including BlockVantage, our streamlined self-service platform built to make Blockboard's technology accessible to smaller businesses, lean teams, and individual entrepreneurs without deep advertising experience.
The updated BlockVantage interface features a redesigned campaign setup flow and performance dashboard, with improved speed, responsiveness, and a cleaner design for setting up campaigns and monitoring results. The refresh also extends to audience-building tools and AI-powered targeting and optimization.
This is just Phase 1. Future releases will extend the new design across the platform and introduce new workflow capabilities.
Explore the updated BlockVantage experience, or contact Blockboard to learn how you can put streaming TV advertising to work for your business.
