Driving App Downloads With High-Impact CTV
Chipotle
Chipotle turned to Blockboard for a performance-focused CTV campaign that drove 100,000 app downloads and delivered a 20x return on ad spend.
What They Were Up Against
Chipotle wanted to drive a surge in mobile app downloads to boost digital ordering and loyalty program enrollment. The brand needed a media partner that could deliver measurable app installs — not just impressions — from a modest $50,000 budget. Traditional CTV was seen as an awareness channel, not a performance one.
How Blockboard Delivered
Blockboard ran a performance-based CTV campaign designed to drive direct app downloads. Premium 30-second streaming TV ads reached verified audiences across top CTV inventory, with every impression confirmed as fraud-free through Blockboard's verification layer.
BlockAI optimized the campaign in real time toward app install events, shifting budget to the highest-converting audience segments and publishers. Cross-device retargeting ensured that verified CTV viewers received follow-up creative driving them to download the Chipotle app.
Targeting Strategy
QSR and fast-casual dining enthusiasts targeted via premium CTV. BlockAI-optimized segments with real-time shifting toward highest-converting audiences. Cross-device retargeting drove app installs.
Products Used
Ad Formats
Measurable Impact
The campaign delivered 100,000 app downloads from a $50,000 investment — a 20x return on ad spend that proved CTV can be a true performance channel, not just an awareness play.
By verifying every impression and using AI to optimize toward install events, Blockboard turned a modest budget into a massive outcome that exceeded all of Chipotle's performance targets.
What This Proves
- CTV is a viable performance channel — not just awareness — when paired with AI optimization and verification.
- Verified impressions ensure every dollar of a modest budget drives real, measurable outcomes.
- AI-driven real-time optimization toward install events transforms how brands measure CTV ROI.
Join the brands already seeing real, measurable results with Blockboard's AI-powered, verified advertising platform.
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