Transitioning From Linear TV to Performance-Driven CTV
Vitamin Brand
Blockboard helps a leading subscription vitamin brand transition from linear TV to a performance-driven, CTV-first strategy.
What They Were Up Against
A leading subscription vitamin brand, traditionally reliant on linear TV, needed to boost monthly sales and drive a rapid increase in average order value to maintain and accelerate growth momentum.
How Blockboard Delivered
A CPA campaign model was proposed, in which Blockboard would be compensated only for confirmed sales. A guaranteed 100% human audience, verified through blockchain-enabled pre- and post-bid filtering, was precision targeted with a 30-second ad on premium streaming video.
Viewers who watched 96% or more were then retargeted with a 15-second ad prompting visits to the brand's e-commerce website, driving direct conversions and subscription sign-ups.
Targeting Strategy
Precision-targeted 100% human audience verified through blockchain pre- and post-bid filtering. High-completion CTV viewers retargeted with direct-response creative driving e-commerce conversions.
Products Used
Ad Formats
Measurable Impact
Blockboard's strategy drove a remarkable 61–97% sales lift and boosted average order value by 20%, all while eliminating waste, fraud, and IVT to maximize working media.
The performance-based CPA model ensured the brand only paid for confirmed sales, making the transition from linear TV to CTV both low-risk and high-reward.
What This Proves
- CPA-based CTV campaigns eliminate risk for brands transitioning from linear TV by paying only for confirmed sales.
- Blockchain-verified delivery maximizes working media by eliminating fraud, waste, and IVT from every impression.
- Retargeting high-completion CTV viewers with direct-response creative drives both sales lift and average order value growth.
Join the brands already seeing real, measurable results with Blockboard's AI-powered, verified advertising platform.
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