Driving Subscriptions With Performance-Based CTV
A Popular DTC Skincare Brand
Blockboard improved acquisition efficiency and drove subscriptions by leveraging a CPA model powered by AI precision targeting and blockchain-verified impressions.
What They Were Up Against
A leading direct-to-consumer skincare brand needed to drive more efficient customer acquisition and subscription growth. Traditional programmatic channels were delivering high CPAs with limited visibility into whether ads actually reached real, interested consumers. The brand needed a performance-based model where they only paid for verified results.
How Blockboard Delivered
Blockboard ran the campaign on a CPA (cost-per-acquisition) model — the brand only paid when a sale was achieved. BlockAI-infused precision targeting and blockchain-enabled pre- and post-bid verification ensured a 100% human, high-potential audience.
BlockAI targeted in-market consumers and conquested competitor brand purchasers using real-time audience segmentation, driving immediate sales. Smart-bidding optimized performance with top publishers, while the BlockCONNECT tracking pixel provided granular insights to refine ad interaction and conversion drivers.
Targeting Strategy
In-market DTC skincare consumers and competitor brand purchasers identified via BlockAI real-time audience segmentation. Smart-bidding optimized toward top-performing publishers.
Products Used
Ad Formats
Measurable Impact
The campaign delivered a 54% improvement in CPA and a 217% increase in sales — setting a new performance benchmark within the first month of activation.
By aligning Blockboard's verification with a performance-based pricing model, the brand only paid for real, verified conversions. BlockCONNECT attribution provided clear visibility into which creative and audience combinations drove subscription sign-ups.
What This Proves
- Performance-based CTV (pay-per-sale) is viable when every impression is verified and fraud-free.
- Conquesting competitor audiences with AI targeting drives immediate, measurable conversions.
- BlockCONNECT attribution closes the loop between CTV exposure and subscription sign-ups.
Join the brands already seeing real, measurable results with Blockboard's AI-powered, verified advertising platform.
Request a Demo