Doubling E-Commerce Traffic During Peak Season
A Small Kitchen Appliance Brand
Blockboard helps a household name small appliance brand double e-commerce site traffic during a critical buying season.
What They Were Up Against
An iconic small kitchen appliance brand turned to Blockboard to boost e-commerce sales during a critical and highly competitive buying season. The brand needed a media partner that could drive measurable website traffic while eliminating waste.
How Blockboard Delivered
Blockboard leveraged blockchain-enabled, pre- and post-bid verification to reach a 100% human audience, eliminating all waste and fraud to maximize working media. High-potential prospects, geo-targeted within a ten-mile radius of retailers, were served a 30-second spot on premium streaming CTV.
Those who watched 96% or more were added to a qualified viewer pool and retargeted on desktop and mobile within a five-mile radius of retailers with a 15-second video, driving both online and in-store conversions.
Targeting Strategy
Geo-targeted within a ten-mile radius of retailers on CTV, then retargeted within five miles on desktop and mobile. 100% human audience verified through blockchain pre- and post-bid.
Products Used
Ad Formats
Measurable Impact
During a critical buying season, the brand turned to Blockboard to increase e-commerce sales. By leveraging blockchain-based, pre- and post-bid verification and geo-targeted premium CTV placements, Blockboard eliminated waste and maximized media efficiency.
High-intent viewers were retargeted with precision across devices — resulting in a 2X increase in potential customer site visits compared to the non-Blockboard campaign period.
What This Proves
- Geo-targeted CTV with tiered radius retargeting drives both e-commerce traffic and in-store consideration.
- Blockchain-verified delivery ensures every media dollar reaches real consumers during competitive buying seasons.
- Retargeting verified viewers within tighter radiuses on mobile and desktop maximizes conversion potential.
Join the brands already seeing real, measurable results with Blockboard's AI-powered, verified advertising platform.
Request a Demo