Driving Gym Memberships With CTV & Verified Delivery
A National Fitness Brand
A leading national fitness brand partnered with Blockboard to increase gym joins through premium CTV inventory and AI-optimized targeting — all verified for complete transparency.
What They Were Up Against
A leading national fitness brand needed to drive new gym memberships at scale while reducing its cost per acquisition. Previous digital campaigns delivered inconsistent results with high CPAs, and the brand had limited visibility into whether ads were reaching real potential gym-goers or being wasted on fraudulent impressions.
How Blockboard Delivered
Blockboard launched a verified CTV campaign targeting fitness-interested audiences across premium streaming inventory. Every impression was confirmed as reaching a real human viewer through Blockboard's dual verification system — Blockify pre-bid filtering and Blockade post-bid validation.
BlockAI continuously optimized audience targeting and bid strategy in real time, shifting budget toward the highest-converting segments and dayparts. The campaign focused on driving direct membership sign-ups, with conversion tracking providing clear attribution from CTV exposure to gym enrollment.
Targeting Strategy
Fitness-interested audiences across premium streaming inventory. BlockAI-optimized segments with real-time bidding toward highest-converting dayparts and audience profiles.
Products Used
Ad Formats
Measurable Impact
The campaign delivered a 54% decrease in cost per acquisition compared to the brand's previous benchmarks, while driving up to a 600% increase in gym join rates across targeted markets.
Verified delivery ensured that the brand's entire media budget reached real, interested consumers — eliminating the fraud and waste that had plagued previous digital campaigns. The combination of AI optimization and blockchain verification created a new performance standard for fitness industry advertising.
What This Proves
- Verified CTV eliminates wasted spend that inflates CPA in fitness industry campaigns.
- AI-driven optimization identifies the highest-converting dayparts and audience segments in real time.
- Transparent, accountable media delivery builds long-term confidence in CTV as a membership driver.
Join the brands already seeing real, measurable results with Blockboard's AI-powered, verified advertising platform.
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