Delivering Above-Benchmark CTRs With Verified CTV
Chevrolet
Blockboard delivers strong upper-funnel awareness and above-average click-through rates for Chevrolet across a nearly year-long campaign.
What They Were Up Against
Chevrolet enlisted Blockboard's support to boost upper-funnel awareness and drive more in-market automotive intenders to its website. The brand needed a CTV partner capable of delivering both brand awareness and measurable website traffic across high-opportunity markets.
How Blockboard Delivered
The campaign kicked off with precise audience segmentation and built a custom pool of high-intent viewers to fuel smarter, more effective retargeting. Leveraging Blockboard's advanced geo-targeting capabilities, the campaign ran for nearly a year and focused on high-opportunity markets to drive sales of both new and used Chevy vehicles.
The client benefited from Blockboard's pre-bid verification technology, which eliminated fraud and waste — maximizing every media dollar. By removing inefficiencies from the media spend, Blockboard delivered both upper-funnel brand awareness and measurable increases in website traffic.
Targeting Strategy
Precise audience segmentation of in-market automotive intenders. Advanced geo-targeting across high-opportunity markets for new and used vehicle sales. Custom qualified viewer pool for retargeting.
Products Used
Ad Formats
Measurable Impact
Click-through rates averaged 2.96%, peaking at 5.9% — well above industry benchmarks for automotive CTV campaigns. Served ads drove nearly 98% average video completion rates, reinforcing strong brand awareness.
By eliminating fraud and waste through pre-bid verification, Blockboard maximized working media across a nearly year-long campaign, delivering consistent upper-funnel results and measurable website traffic for Chevrolet.
What This Proves
- Verified CTV delivers above-benchmark CTRs by ensuring ads reach real, in-market automotive intenders.
- Advanced geo-targeting across high-opportunity markets drives both awareness and measurable website traffic.
- Nearly 98% video completion rates demonstrate the power of premium, fraud-free inventory for brand building.
Join the brands already seeing real, measurable results with Blockboard's AI-powered, verified advertising platform.
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