Achieving Campaign Goals at 40% of Planned Spend
Beacon Media
Blockboard helps Beacon Media drive in-store sales for a popular toy brand's newest product, achieving all goals at only 40% of the planned spend.
What They Were Up Against
Boutique agency Beacon Media enlisted Blockboard's assistance in helping a popular toy distributor drive sales of a new product through brick-and-mortar locations of its retail partner, Target. The campaign needed to drive measurable in-store sales with precision targeting around specific store locations.
How Blockboard Delivered
Blockboard used a list of zip codes provided by Beacon Media to develop a 100% human-verified pool of 250K potential customers within a 10-mile radius of Target stores that carried the client's product.
These users were targeted with a 30-second spot on CTV, then retargeted on OTT when within a five-mile radius of Target stores — driving foot traffic and in-store purchases.
Targeting Strategy
250K verified human prospects within a 10-mile radius of Target stores carrying the product. Retargeted on OTT within a five-mile radius to drive in-store conversions.
Products Used
Ad Formats
Measurable Impact
All participating Target locations sold out of the product four days before the campaign ended, achieving the client's goal with only 40% of the planned media spend.
What started as a $2,500 test quickly escalated — the client halted all previous efforts and dedicated $1M in spend to the Blockboard platform, proving the platform's efficiency and scalability.
What This Proves
- Precision geo-targeting with verified audiences can achieve campaign goals at a fraction of planned spend.
- Selling out product at all Target locations four days early demonstrates the power of CTV-to-store attribution.
- A $2,500 test scaling to $1M in committed spend proves Blockboard's ability to earn long-term client investment.
Join the brands already seeing real, measurable results with Blockboard's AI-powered, verified advertising platform.
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