Amplifying Holiday Awareness With Verified CTV
A Popular Theme Park
A boutique media agency enlisted Blockboard to amplify awareness and reach a net-new audience during the Christmas season for a popular Midwestern theme park.
What They Were Up Against
A popular Midwestern theme park needed to amplify brand awareness and reach a net-new audience during the critical Christmas holiday season. Their boutique media agency ran identical 15-day CTV campaigns in the Louisville DMA with both Blockboard and a legacy DSP partner (DV360) to benchmark performance. The legacy partner was delivering inflated eCPMs and limited unique reach — the agency needed a transparent alternative that could prove real efficiency gains.
How Blockboard Delivered
Blockboard deployed a blockchain-verified CTV campaign targeting high-potential viewers in the Louisville DMA with premium 30-second streaming TV ads. Every impression was verified through Blockboard's Blockify pre-bid and Blockade post-bid systems, ensuring a 100% human audience with zero waste.
Viewers who watched at least 96% of the initial spot were added to a Qualified Viewer Pool (QVP) and retargeted with 15-second spots across connected devices — extending the campaign's reach beyond CTV into a true omnichannel experience.
Targeting Strategy
High-potential viewers in the Louisville DMA were targeted using third-party data segments, then retargeted across connected devices after completing 96% of the initial CTV spot.
Products Used
Ad Formats
Measurable Impact
Running side-by-side with DV360, Blockboard delivered dramatically better performance. The blockchain-verified campaign achieved a 62% lower eCPM while delivering an 85% improvement in unique reach — proving that verified inventory doesn't mean higher costs.
By eliminating fraud and ensuring every impression reached a real human viewer, Blockboard maximized working media and amplified awareness just in time for the holiday season.
What This Proves
- Blockchain-verified campaigns can outperform legacy DSPs on both cost efficiency and reach.
- Eliminating fraud at the source translates directly into lower eCPMs and better ROI.
- Retargeting verified viewers across devices amplifies campaign impact without wasted impressions.
Join the brands already seeing real, measurable results with Blockboard's AI-powered, verified advertising platform.
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