Slashing Cost Per Lead in a Competitive National Market
A Leading Diabetes Care Brand
Blockboard delivered a 90% more efficient cost per lead for a leading brand in the highly competitive national glucose monitoring market.
What They Were Up Against
A leading brand in the national glucose monitoring market faced mounting pressure to lower its cost per lead (CPL) amid reduced marketing budgets. Legacy programmatic partners were exceeding the client's CPL target by 33%, burning through budget on unverified impressions and delivering inconsistent lead quality. In the highly competitive healthcare advertising space, every wasted dollar meant a missed patient connection.
How Blockboard Delivered
Blockboard used third-party data to identify qualified prospects in the glucose monitoring category — targeting consumers actively researching diabetes management solutions, competitor brand users, and healthcare-adjacent audiences.
The campaign launched across premium CTV inventory, reaching verified viewers with 30-second educational spots. Viewers who watched at least 96% of the ad were added to a Qualified Viewer Pool and retargeted on mobile OTT devices with direct-response creative driving enrollment.
BlockAI continuously optimized bidding and audience segments in real time, shifting budget toward the highest-performing publishers and viewer profiles while Blockboard's verification layer eliminated all fraudulent impressions.
Targeting Strategy
Third-party data segments targeting active glucose monitoring researchers, competitor brand users, and healthcare-adjacent audiences. Qualified Viewer Pool retargeting on mobile OTT devices.
Products Used
Ad Formats
Measurable Impact
Blockboard delivered a 90% more efficient cost per lead compared to the client's legacy programmatic partners — transforming what had been an underperforming channel into the brand's most efficient lead generation source.
The combination of verified delivery and AI-powered optimization also drove a 72% reduction in cost per enrollment, dramatically lowering the brand's customer acquisition cost while maintaining lead quality.
What This Proves
- Verified delivery eliminates wasted spend on non-human impressions, directly lowering CPL in competitive healthcare markets.
- Retargeting verified CTV viewers on mobile OTT bridges awareness and direct response in a single campaign.
- AI-driven real-time optimization ensures budget flows to the highest-performing segments and publishers.
Join the brands already seeing real, measurable results with Blockboard's AI-powered, verified advertising platform.
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