Boosting Brand Familiarity Before the Super Bowl
Ortega
Blockboard serves up an +8.1% increase in brand familiarity for Ortega in advance of the biggest snacking event of the year.
What They Were Up Against
A nationally distributed Mexican meal kit brand sought to drive awareness and unique reach before the Super Bowl with a Millennial and Gen X audience. Breaking through the noise during one of the most competitive advertising windows of the year required precision targeting and premium inventory.
How Blockboard Delivered
Blockboard identified Ortega's audience by leveraging third-party data segments and engaged them within premium streaming environments, first on CTV and second on their mobile and desktop devices.
The campaign focused on building upper-funnel brand metrics — familiarity, favorability, and aided awareness — during the critical pre-Super Bowl window when snacking interest peaks.
Targeting Strategy
Millennial and Gen X audiences identified via third-party data segments, engaged across premium CTV and retargeted on mobile and desktop devices.
Products Used
Ad Formats
Measurable Impact
Blockboard's campaign for Ortega drove measurable brand impact during a critical seasonal window. By targeting Millennial and Gen X viewers across premium CTV and digital devices using third-party data, Blockboard helped Ortega break through the noise leading up to the Super Bowl.
The campaign outperformed category benchmarks, lifting brand familiarity by 8.1%, favorability by 7.7%, and aided awareness by 5.1% — proving the power of precision media to drive meaningful upper-funnel results.
What This Proves
- Precision CTV targeting outperforms category benchmarks for upper-funnel brand metrics during peak advertising windows.
- Retargeting CTV viewers on mobile and desktop compounds brand lift across the entire consumer journey.
- Verified delivery ensures brand awareness spend reaches real consumers, maximizing impact during competitive periods like the Super Bowl.
Join the brands already seeing real, measurable results with Blockboard's AI-powered, verified advertising platform.
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