Driving 4X ROAS With BlockAI-Powered Audience Targeting
A Leading National Sunglasses Brand
Blockboard drives a 375% increase in sales and 4.5X ROAS for a leading national sunglasses brand.
What They Were Up Against
A national sunglasses brand known for high quality and durability at an attractive price point was eager to attract and convert new customers as summer approached. The brand needed a media partner that could deliver rapid, measurable results.
How Blockboard Delivered
Blockboard assembled a BlockAI-informed audience of potential customers whose behavior and interests aligned well with the advertiser's target audience. Those deemed 100% human in the pre-bid verification process were targeted with a 30-second video across premium streaming channels to build awareness.
Viewers that passed post-bid verification and watched 96% of the ad were added to a Qualified Viewer Pool (QVP) for retargeting. These viewers were served a 15-second video on mobile, desktop, and tablet to drive online engagement and conversions on the brand's website.
Targeting Strategy
BlockAI-informed audience modeling based on behavior and interest alignment. Qualified Viewer Pool retargeting across mobile, desktop, and tablet.
Products Used
Ad Formats
Measurable Impact
The brand's campaign with Blockboard delivered a 4.5X return on ad spend, a 200% improvement in cost per lead, and hit 10% of the brand's monthly goal within just 24 hours of activating BlockAI.
By eliminating the tech tax and retargeting only verified human viewers across premium streaming and digital devices, the campaign maximized efficiency and accelerated conversions.
What This Proves
- BlockAI precision targeting can deliver 10% of a brand's monthly goal within the first 24 hours of activation.
- Retargeting only verified, high-completion viewers across devices maximizes ROAS and CPL efficiency.
- Eliminating the tech tax ensures more budget goes to working media, compounding campaign performance.
Join the brands already seeing real, measurable results with Blockboard's AI-powered, verified advertising platform.
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