Slashing Cost Per Lead by 72% With Performance CTV
UnitedHealthcare
Blockboard slashes cost per lead by 72% for UnitedHealthcare with performance CTV, outperforming linear television by a wide margin.
What They Were Up Against
UnitedHealthcare (UHC) enlisted Blockboard's assistance in its efforts to drive health insurance form initiations among adults 65+ during the key open enrollment period. The brand needed a CTV solution that could outperform linear television on both cost and conversion efficiency.
How Blockboard Delivered
Blockboard approached the challenge by hyper-targeting around the client's retail locations using third-party data to identify highly qualified prospects and targeting them with broad, precise reach across CTV.
Viewers who watched 96% of the ad were retargeted on mobile, driving toward in-store conversions. Blockchain-enabled pre- and post-bid verification ensured ads reached a 100% human audience.
Targeting Strategy
Hyper-targeting around retail locations using third-party data segments for adults 65+. Verified CTV viewers retargeted on mobile to drive in-store conversions.
Products Used
Ad Formats
Measurable Impact
Blockboard helped UnitedHealthcare boost performance and efficiency by combining a cost-per-acquisition model with AI-powered precision targeting and blockchain-enabled verification. By reaching 100% human, in-market consumers, Blockboard drove immediate results.
Within just one month, the campaign delivered a 72% reduction in cost per lead, a 97% video completion rate on CTV, and 94% better performance than linear advertising — setting a new benchmark for the brand.
What This Proves
- Performance CTV with verified delivery can slash CPL by 72% compared to linear television during open enrollment.
- Hyper-targeting around retail locations drives both online form fills and in-store conversions for healthcare brands.
- A 97% video completion rate demonstrates the power of reaching verified, high-intent audiences on premium CTV.
Join the brands already seeing real, measurable results with Blockboard's AI-powered, verified advertising platform.
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