Delivering 272% ROAS With Verified Premium CTV
Eight O'Clock Coffee
Blockboard helps iconic American brand Eight O'Clock Coffee achieve a significant increase in incremental sales and ROAS compared to other CTV partners.
What They Were Up Against
An iconic American coffee brand, founded in 1859 and renowned for its creative marketing, was looking for new ways to innovate with advertising to compete in an increasingly crowded category. The brand needed a CTV partner that could deliver measurable, Nielsen-verified sales lift.
How Blockboard Delivered
Blockboard implemented rigorous, blockchain-enabled, pre- and post-bid verification to ensure a 100% human audience, targeting high-profile geolocations with precision across premium streaming CTV.
Verified viewers who watched 96% of the ad were retargeted, with Nielsen sales data used to verify the actual sales lift generated by Blockboard versus the two largest CTV platforms.
Targeting Strategy
High-profile geolocations targeted with precision across premium streaming CTV. Verified viewers retargeted to maximize sales lift, measured via Nielsen.
Products Used
Ad Formats
Measurable Impact
Blockboard helped the client reimagine its media strategy with precision-targeted CTV. Using pre- and post-bid blockchain verification, Blockboard ensured ads only reached a 100% human audience and retargeted high-intent viewers to maximize impact.
Nielsen-verified results showed a 272% increase in ROI — far outperforming two of the industry's largest CTV platforms, which delivered zero measurable lift.
What This Proves
- Blockchain-verified CTV can dramatically outperform even the largest CTV platforms on Nielsen-measured sales lift.
- Ensuring a 100% human audience eliminates the waste that drives zero-lift results on unverified platforms.
- Retargeting verified, high-completion viewers compounds campaign ROI and delivers measurable incremental sales.
Join the brands already seeing real, measurable results with Blockboard's AI-powered, verified advertising platform.
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