Driving Store Traffic Through Verified Omnichannel Video
Sunglass Hut
Sunglass Hut partnered with Blockboard to drive measurable in-store foot traffic during the summer shopping season through verified CTV and cross-device retargeting.
What They Were Up Against
Sunglass Hut needed to drive a measurable spike in physical store foot traffic during the competitive summer shopping season. Traditional digital campaigns struggled to bridge the gap between online ad exposure and in-store visits, and legacy programmatic partners couldn't guarantee that ads reached real shoppers.
How Blockboard Delivered
Blockboard assembled an audience of style-conscious Gen Z and Millennials, targeting them with premium 30-second CTV video spots on top streaming services to build brand awareness and purchase intent.
Verified viewers who watched at least 96% of the spot were added to a Qualified Viewer Pool (QVP) for cross-device retargeting with direct-response creative. BlockAI-informed smart-bidding continuously optimized toward store foot traffic as the primary KPI, measured by Cuebiq's location analytics.
Targeting Strategy
Style-conscious Gen Z and Millennial audiences targeted via premium CTV inventory. Qualified Viewer Pool retargeting across connected devices optimized toward store foot traffic via Cuebiq measurement.
Products Used
Ad Formats
Measurable Impact
The campaign delivered a 6X increase in store visits compared to the control group, with a 78% lower cost per store visit than the brand's previous benchmarks. Year-over-year, Sunglass Hut saw an 81% reduction in cost per incremental store visit.
By verifying every impression and retargeting only confirmed viewers, Blockboard eliminated wasted media spend and drove real, measurable foot traffic to physical retail locations.
What This Proves
- Verified CTV drives real-world foot traffic when paired with smart retargeting and location measurement.
- Targeting verified viewers eliminates waste and dramatically lowers cost per store visit.
- Year-over-year improvements prove that Blockboard's platform compounds performance over time.
Join the brands already seeing real, measurable results with Blockboard's AI-powered, verified advertising platform.
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