Achieving 40X Engagement With Verified CTV & Retargeting
National Fitness Brand
Blockboard helps a national fitness brand and household name achieve a 40X improvement in engagement compared to other CTV providers.
What They Were Up Against
A leading United States national fitness chain tapped Blockboard to build upper-funnel brand awareness and accelerate membership growth. The brand needed a CTV partner capable of delivering significantly higher engagement than its existing providers across 900+ locations.
How Blockboard Delivered
Blockboard's strategy centered on precise audience segmentation and building a custom pool of highly qualified viewers to power effective retargeting. Blockchain-enabled pre- and post-bid verification ensured ads were served only to verified, 100% human prospects — eliminating waste and fraud while increasing working media by an average of 17% daily.
The campaign launched with a 30-second ad on premium streaming video. Viewers who completed at least 96% of the ad were added to a qualified viewer pool and retargeted with 15-second spots across OTT and OLV. Hyper-local geo-targeting and BlockAI precision audience modeling drove both upper-funnel awareness and lower-funnel conversion.
Targeting Strategy
Hyper-local geo-targeting around 900+ fitness locations combined with BlockAI precision audience modeling. Qualified viewers retargeted across OTT and OLV.
Products Used
Ad Formats
Measurable Impact
Through a precise audience strategy powered by BlockAI and blockchain-verified impression delivery, Blockboard eliminated waste, maximized working media, and delivered a staggering 40X increase in engagement compared to prior campaigns with other CTV providers.
With hyper-local targeting, intelligent retargeting, and pre/post-bid verification, Blockboard not only improved upper-funnel reach but also drove meaningful conversions — leading the client to consolidate all campaigns for its 900+ locations with Blockboard.
What This Proves
- Blockchain-verified delivery and BlockAI precision targeting can deliver 40X higher engagement than legacy CTV providers.
- Building a qualified viewer pool from high-completion viewers enables powerful retargeting across OTT and OLV.
- Eliminating fraud increases working media by 17% daily, compounding performance over the campaign's lifetime.
Join the brands already seeing real, measurable results with Blockboard's AI-powered, verified advertising platform.
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