Driving 23X ROAS With Verified CTV & Retargeting
HVACDirect.com
Blockboard generated more than $1M in incremental revenue and a 23x return on ad spend for HVACDirect.com while outperforming a competing advertising platform.
What They Were Up Against
HVACDirect.com wanted to find out which advertising platform could drive more sales: Blockboard or MNTN. The two platforms ran streaming TV advertising campaigns at the same time, with HVACDirect.com looking to generate more revenue from its investment while continually improving campaign performance.
How Blockboard Delivered
Blockboard used audience targeting and retargeting to reach HVACDirect.com's most relevant customers. BlockAI helped identify the right audiences for the campaign, while Blockboard's targeting capabilities made sure ads reached real people who matched the campaign's criteria.
As viewers engaged with the ads, Blockboard added verified viewers to a Qualified Viewer Pool, creating an audience that could be reached again with future ads. Throughout the campaign, Blockboard monitored publisher performance and shifted budget toward the channels producing the strongest results. Blockboard also provided detailed reporting through Provalytics, a third party platform used by HVACDirect.com to independently measure and confirm campaign performance data.
Targeting Strategy
CTV awareness, Qualified Viewer Pool retargeting, publisher optimization, and BlockAI-powered targeting.
Products Used
Ad Formats
Measurable Impact
By focusing spend on the most effective channels and reaching the right audiences, Blockboard turned a $75K initial campaign investment into 5M+ impressions, $1M+ in incremental revenue, and a 23x return on ad spend.
Because every impression reached a verified human viewer, Blockboard built a high-quality audience for retargeting and continued reaching people who had already engaged with the campaign.
What This Proves
- Blockboard delivered a 23x ROAS, compared with 4x for MNTN, according to independent measurement from Provalytics.
- 100% of Blockboard's ad impressions were delivered to real people, creating a reliable audience for retargeting and driving additional sales.
- Blockboard outperformed the competing platform by nearly 6x, turning a $75K media investment into more than $1M in incremental revenue.
Join the brands already seeing real, measurable results with Blockboard's AI-powered, verified advertising platform.
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