Today we’re introducing BlockVantage Creative, AI-powered creative generation built directly into the BlockVantage workflow, with Creatify’s technology embedded at its core.
For the first time, advertisers can generate creative, launch campaigns, measure performance, and iterate on assets without leaving BlockVantage. What previously required multiple tools, vendors, and production workflows can now happen inside a single platform.
The Problem
Creative production has become one of the biggest constraints on campaign performance.
Most advertisers already understand that creative matters. What’s changed is how directly creative velocity now impacts results. The teams producing the most variations, testing the fastest, and iterating continuously are increasingly the teams outperforming everyone else.
The problem is that traditional production workflows were never built for that level of speed or scale.
On average, video ads still take between two and four weeks to produce, with production costs ranging from roughly $3,000 to $20,000 per asset. Even relatively lightweight workflows still involve agencies, editors, revisions, approvals, exports, and multiple handoffs between systems.
That slows down more than production timelines. It slows down testing.
When creative takes weeks to produce, teams naturally launch fewer variations. Fewer variations mean less testing. Less testing means fewer insights into what actually drives performance. Campaigns become more dependent on a small number of assets instead of a system built around continuous iteration.
AI creative tools have helped reduce parts of the production burden, but most of those tools still live outside the advertising workflow itself. Teams generate creative in one platform, move assets somewhere else, upload them into buying platforms, then analyze performance separately afterward.
The production process gets faster, but the workflow fragmentation stays intact.
That’s the gap BlockVantage Creative is designed to close.
What BlockVantage Creative Does
BlockVantage Creative allows advertisers to generate video ads directly inside BlockVantage using Creatify’s AI-powered generation technology. Creatify was built by former engineers from Meta and Snap and is already used by more than one million marketers across over 10,000 teams. The platform turns a website URL, brand assets, or uploaded images into finished video ads in minutes, including scripts, visuals, and voiceovers, without requiring traditional production workflows.
Inside BlockVantage, that capability now becomes part of the campaign workflow itself.
With BlockVantage Creative, teams can:
- Generate video ads from a website URL, brand assets, or uploaded images
- Automatically produce scripts, visuals, and voiceovers
- Launch campaign-ready creative directly from BlockVantage in minutes, without exports or handoffs
Before BlockVantage Creative, creative production and campaign execution operated as separate workflows. Teams moved assets between creative tools, editors, agencies, and buying platforms before campaigns could even begin testing.
Now, the process looks fundamentally different.
A team can upload a website URL, brand assets, or images, generate multiple campaign-ready creative variations inside BlockVantage, launch them directly into campaigns, measure performance, and immediately iterate based on results – all without leaving the platform.
The full loop now happens inside one system. Generate, launch, measure, optimize, repeat. That operational shift matters because creative performance increasingly comes down to iteration speed. The faster teams can test and refine creative, the faster campaigns improve.
What This Unlocks
BlockVantage Creative changes what advertisers can realistically execute at scale.
Teams can now produce far more creative volume. Instead of being limited to a small number of assets per campaign, advertisers can generate dozens or even hundreds of variations quickly enough to make large-scale testing operationally realistic.
Brands can expand coverage across their full product catalog. Lower-friction creative generation makes it possible to advertise beyond just top-performing SKUs without dramatically increasing production overhead.
Creative iteration becomes continuous instead of periodic. Teams can update messaging, visuals, and formats based on what’s actually performing in market rather than restarting the production process from scratch.
Assets are also ready to run across channels including Meta, TikTok, connected TV, and additional digital platforms, without rebuilding creative separately for every destination.
A More Integrated Creative Workflow
BlockVantage Creative is now live inside BlockVantage.
The broader shift here is bigger than faster production timelines. Creative generation, campaign execution, performance measurement, and optimization are increasingly collapsing into a single workflow.
This launch marks an important first step for BlockVantage Creative, with additional creative enhancements and expanded customization capabilities already planned for rollout in the weeks ahead. Future updates will give advertisers more flexibility around creative outputs, brand controls, asset variations, and campaign-specific customization — helping teams tailor creative generation more precisely to their performance strategies and brand requirements.
As creative testing and iteration continue becoming more central to campaign performance, BlockVantage Creative will continue evolving to support faster workflows, greater creative control, and more scalable experimentation across channels.
Matt Wasserlauf is a digital advertising pioneer and Founder & CEO of BLOCKBOARD, a blockchain-powered CTV/OTT platform delivering transparency and verified performance. A TV industry disruptor, he previously founded Broadband Enterprises and Torrential, helping lead advertisers from traditional TV to digital video.
