Marketing Materials
New inventory, premium sports CTV supply, seasonal tentpole packages, ad specs, and the full product playbook.
Native Integration
An ad format that doesn’t look like an ad. Blockboard now sources native inventory across three exchanges — giving reps a placement built to blend into the content itself.
A standard display ad
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Impossible to miss — and just as easy to ignore.
A native ad
Same rhythm as the feed — readers keep scrolling right through it.
Why it matters
Years of banner blindness trained readers to skip anything that looks like an ad. Native rides along with the content instead of interrupting it — higher engagement, lower ad fatigue, and a new format Blockboard can now sell beyond display, video, and CTV.
Premium Inventory
Sports CTV supply plus the Halloween and Holiday Season tentpole packages — what’s available to pitch right now, and how it’s priced.
Premium Sports CTV Supply, Part 1: Major Leagues
Live-in-game CTV inventory across major U.S. leagues, August through December.
Premium Sports CTV Supply, Part 2: Extended Sports and Events
Golf, tennis, motorsports, soccer, and marquee events, August through December.
Dates, network coverage, and availability are subject to change.
Seasonal Tentpole Packages
Halloween
HALLOWEENReach streamers, horror fans, and seasonal shoppers across CTV, online video, and display — backed by a month-long tentpole moment with real audience scale.
OTT / CTV
12.4B
monthly avails
Bid guidance: $18–22+
Floor: $12
Online Video
306.9B
monthly avails
Bid guidance: $6–14
Floor: $6
Display
408.7B
monthly avails
Bid guidance: $1–5
Floor: $1
Audience targeting
48M cross-platform viewers
1.7B minutes viewed, +44% YoY
Premium environments
Holiday Season
HOLIDAY SEASONReach holiday shoppers, family viewers, and home entertainers across CTV, online video, and display — backed by December's single biggest audience moment.
OTT / CTV
11.9B
monthly avails
Bid guidance: $18–22+
Floor: $12
Online Video
148.9B
monthly avails
Bid guidance: $6–14
Floor: $6
Display
75.9B
monthly avails
Bid guidance: $1–5
Floor: $1
Audience targeting
#2 cable holiday destination in December
68M cross-platform viewers
+33% digital viewing growth YoY
Premium environments
Blockboard Supply Partnerships
Direct programmatic integrations with leading supply-side platforms, delivered through curated, purpose-built private marketplace environments.
Always-On Vertical PMP Packages
Representative sample — talk to your sales representative regarding specific site lists and campaign objectives.
100B+
Opportunities per month, and growing
55B+
Premium CTV opportunities
22B+
Desktop pre-roll video opportunities
22B+
Mobile video opportunities
200M+
Display opportunities
1000+
Premium publishers
1000+ Premium Publishers
A sample of the premium streaming, network, and publisher partners available through Blockboard supply.
Sample list — talk to your sales representative for the current full publisher roster.
Master Ad Specs
Display, video, and audio specifications across all Blockboard supply.
Display
Amplifies retargeting by re-engaging previously exposed viewers with flexible ad formats.
- Format
- JPG, PNG, GIF
- File size
- 100mb max
- Dimensions
- Wide skyscraper 160×600
- Square 250×250
- Mobile leaderboard 300×50
- Medium rectangle 300×250
- Half page 300×600
- Portrait 300×1550
- Large rectangle 336×280
- Leaderboard 728×90
- Billboard 970×250
Video, site served
Standard video creative served directly on-site.
- Format
- MP4 (H.264 codec)
- Audio
- AAC, 192 kbps, 48Hz, stereo
- Frame rate
- 29.97 (native)
- Duration
- :06, :15, :30
- Dimensions
- HD 1920×1080, 100MB required
Third-party 1x1 pixels and click tags/landing page URLs required.
Video, VAST served
Required: IAB VAST 2.0 or 3.0 (HTTPS/SSL).
- Format
- MP4 (H.264 codec)
- Audio
- AAC, 192 kbps, 48Hz, stereo
- Frame rate
- 29.97 (native)
- Duration
- :06, :15, :30
- Each VAST tag requires all 3 bitrates
- 1920×1080 (3000–4000 kbps)
- 1280×720 (1500–2500 kbps)
- 640×360 (400–750 kbps)
Audio
Spans streaming music, podcasts, progressive and fully downloaded content, reaching desktop, mobile, smart speakers, web, and CTV/OLV.
- Format
- MP3
- Bitrate
- 320 kbps or higher
Programmatic Guaranteed
Guaranteed impressions, full transparency, and optimal control — direct deals delivering seamless, high-impact advertising with direct access to premium, brand-safe inventory without auction volatility.
Flawless execution
Secure guaranteed campaign delivery without auction volatility.
Premium inventory access
Exclusive access to curated inventory from premium publishers.
Boosted ROI
Stronger results by securing inventory in the most relevant, brand-safe environments.
Transparency and control
Manage placements while tracking performance in real time to maximize optimization.
How it works
Inventory selection
Select from a curated portfolio of premium inventory via direct deals.
Guaranteed delivery
Secure consistent, reliable delivery without the risk of auction price swings.
Real-time performance
Track campaigns with full transparency and optimize performance in real time.
Use cases and platform benefits
Brand safety
Run in trusted environments with guaranteed direct placements.
Seasonal and event campaigns
Lock in top-tier inventory during peak times like holidays, sporting events, or award shows.
Premium content alignment
Position ads alongside premium content to drive higher engagement and brand trust.
Platform benefits
- 100% working media guarantee
- 100% fraud-free
- 100% transparent
- 100% human impressions
- Zero setup or data fees
- No commitment
- No minimums
- Eliminates 3rd-party verification costs
- CPM and CPA campaigns
- CTV-first by design
- Carbon efficient
- Managed and self-service campaigns
AI-powered, blockchain-proven, results delivered
Blockboard is the first and only DSP that combines the speed and precision of AI with the integrity and transparency of blockchain, eliminating the “black box” effect of programmatic advertising. Our proprietary BlockAI designs data-driven audience segments in real time and optimizes performance continuously across CTV, OTT, OLV, display, and audio. Smart Contracts guarantee advertisers only pay for precisely targeted, 100% human impressions, with every transaction recorded to a secure, immutable ledger.
AI-infused smart bidding and ad serving
AI-powered audience design and targeting
Inventory verification with blockchain
Blockchain-verified measurement and attribution
*Blockboard regularly sees less than a 1% discrepancy in campaigns tagged with third-party verification vendors such as IAS or DoubleVerify.
BlockAI
Blockboard’s proprietary AI engine, built to find audiences other platforms miss and keep bids optimized around the clock.
BlockAI Segments
Generative AI analyzes live signals from search, web, and social to build precise, ready-to-activate audiences — including the hardest-to-reach consumers.
BlockAI Smart-Bidding
Continuously adjusts bids based on real-time behavior, context, and performance data to maximize impressions and lead delivery across top-performing CTV and digital inventory — multiple times a day.
The result
Cost-efficient, high-impact media buys that drive measurable outcomes.
BlockAI works alongside Blockboard’s blockchain layer — every impression it targets is still verified and recorded on-chain before it counts as delivered.
Qualified Viewer Pools
Qualified Viewer Pools (QVPs) are verified 100% human viewers who have passed pre- and post-bid verification and been exposed to 96% or more of a CTV ad placement. QVPs begin to take meaningful shape at 2 million impressions, becoming a high-fidelity data source that can be leveraged or suppressed to meet campaign goals — applied iteratively, the flywheel spins faster with every campaign.
A CTV-first path to superior performance
1. Drive awareness on CTV
2. Identify QVPs
3. Retarget on mobile and desktop
4. Accelerate future campaigns with QVPs
5. Drive site-level conversions with BlockCONNECT
QVPs are a valuable second-party audience source — the more campaigns run, the more precise targeting becomes.
Fraud and Waste Protection
Blockboard applies blockchain’s immutable ledger to digital media delivery — recording every transaction instantly, creating shared transparency between buyers and sellers, and eliminating the black box of programmatic advertising.
How Blockboard solves fraud
Every transaction is validated, cross-checked, and recorded to an immutable ledger before it counts as delivered.
Validation at the source
Client-side variables such as user-agent strings, IP with latitude/longitude, and device/environment data are cross-checked against publisher-declared signals. Any mismatch flags spoofing at the transaction level.
Pattern-based fraud detection
Post-impression data is monitored for ID spoofing, impression/click divergence, multiplicity, layering, and invisible redirects — filtering fraudulent impressions before final validation.
Cookie-less protection
Cookie-less technology reduces inflated user counts and artificial duplication, improving reach and frequency control.
Smart contract enforcement
Campaign parameters are encoded in a smart contract. Non-matching impressions are excluded; valid ones are written to immutable blockchain blocks.
How Blockboard reduces waste
Spend is enforced against campaign parameters at every step, before delivery is finalized on chain.
Buy parameter enforcement
Only impressions matching defined campaign criteria are validated on chain — preventing spend outside agreed targeting.
Real device and environment verification
Device, geo, and referrer data are validated independently to reduce off-target impressions.
Frequency precision
Cookie-less frequency control prevents overserving and protects budget efficiency.
Post-delivery cleansing
Before finalization on blockchain, unwanted or mismatched impression data is filtered out.
Side-by-side comparison
| Traditional verification | Blockboard | |
|---|---|---|
| Data transparency | Reports using proprietary scoring | Validated impressions written to immutable blockchain records |
| Control of inputs | Relies on publisher-declared signals | Cross-checks against independent client-side variables |
| Fraud handling | Flags invalid traffic after delivery | Filters and validates before final recording |
| Audience integrity | Verifies environment quality | Independent audience targeting, not controlled by publishers |
| Waste reduction | Focuses on IVT and viewability | Enforces geo, device, frequency, and targeting before validation |
| Final accountability | Provides reporting dashboards | Smart contracts ensure delivery matches contractual criteria with log-level detail |
Blockboard Audio
Unlock the power of programmatic audio — streaming music, podcasts, progressive downloads, and fully downloaded content, reaching desktop, mobile, smart speakers, web, and CTV/OLV.
Why programmatic audio
Precision targeting
Reach your desired audience with pinpoint accuracy based on demographics, location, interests, and behavior.
Cost-efficient buying
Bid for ad placements in real time, ensuring you get the best value for your investment.
Cross-channel integration
Seamlessly integrate programmatic audio into your multi-channel marketing strategy for a cohesive brand experience.
Immersive branding
Leverage the emotive power of sound to create a lasting impression on your audience.
Data-driven insights
Gain valuable insights into consumer behavior, response patterns, and preferences.
Program Level Data
As audiences shift to digital and CTV, traditional measurement tools can’t keep pace. Blockboard analyzes viewership at the show, event, or content level — unlocking richer targeting and driving smarter, more effective campaigns. Precise insights into audience behavior across a fragmented media landscape: the right message, at the right time, in the right content.
Enhanced targeting
Optimized media
Competitive advantage
Real-time performance
Improved ROI
Use cases
Live sports
Target high-value, engaged audiences during key sporting events.
Seasonal campaigns
Align with seasonal programming like holiday specials or awards shows.
Premium content
Focus on prime-time programming or original series with loyal viewership.
How it works
Data collection
Gathered from set-top boxes, connected TVs, and streaming platforms.
Audience segmentation
Segmented by the programs your audience watches.
Real-time analytics
Track and refine performance for maximum impact.
Live Streaming Sports
Engage your audience during live sporting events on CTV. Blockboard connects you to live sports through direct publisher relationships — guaranteed access to fans across every streaming device, with live, time-stamped reporting.
Guaranteed access to fans, every device
Every impression is fraud-free, fully transparent, and backed by live time-stamped reporting — delivering measurable outcomes you can trust.
Blockboard can also access these special events
Network Partners
Sample list — talk to your sales representative for the current full network roster and event availability.
Talk to your sales representative about site lists, seasonal packages, and campaign objectives — or reach out at sales@myblockboard.com.
Get in Touch