myBlockboard Glossary

A/B Testing — An experiment comparing two or more variations of a campaign to determine which performs best for a specific goal.

API (Application Programming Interface) — An interface that enables software programs to interact with one another, such as processing data from set-top boxes.

Attribution Pixel — A snippet of code in BlockCONNECT used to track conversions and attribute them to specific ads or touch-points.

Audience Tracking Pixel — A pixel type in BlockCONNECT recommended for conquesting and incrementality. It allows advertisers to monitor user interactions across platforms, even outside of Blockboard's network.

BlockCONNECT — Blockboard's attribution dashboard, enabling users to create pixels and monitor their activity across campaigns.

Blockade — Blockboard's post-bid impression verification system, also utilizing blockchain verification.

Blockify — Blockboard’s proprietary pre-bid fraud filtration system built on blockchain verification.

Blockchain — A secure, transparent ledger used for verifying impressions and automating agreements.

Budget Pacing Tool — A feature in Blockboard that allows users to customize budget pacing on a daily, weekly, or monthly basis.

Campaign — A set of advertisements with a specific message and goal.

Campaign Manager — A section in the Blockboard platform for creating and managing advertising campaigns.

Clicks — When a viewer interacts with an ad by clicking on it.

Click-Through Rate (CTR) — The percentage of ad viewers who clicked on the ad, calculated as clicks ÷ impressions.

Completion Rate (CR) — The percentage of viewers who watched 100% of an ad, calculated as viewers who watched the entire ad ÷ total impressions.

Cost per Click (CPC) — The cost incurred per ad click, calculated as total spend ÷ clicks.

Cost per Qualified Lead (CPQL) — The cost incurred to acquire a qualified lead from an advertisement.

Cost per Thousand (CPM) — The cost of delivering 1,000 impressions to a defined audience.

Creative — The physical video advertisement used in a campaign.

Creative Swap — Changing the creative during a campaign to optimize performance.

Day-Parting — Scheduling ads to run during specific times of the day for strategic impact.

Effective Cost per Thousand (eCPM) — The average revenue generated from delivering 1,000 impressions.

Flight — The contractually defined duration of a campaign.

Google Tag Manager (GTM) — A tool that simplifies the implementation and management of tags and pixels through a unified interface.

Impression — The estimated number of viewers exposed to an advertisement. The duration required to count as an impression varies by platform.

Insertion Order (IO) — A contract (or purchase order) defining campaign details, including budget, billing, and client information.

KPI (Key Performance Indicator) — Quantifiable metrics used to measure the success of a campaign, tailored to specific goals.

Lookback Window — The timeframe in attribution modeling during which conversions are attributed to specific ads or interactions.

Macro — Placeholders in BlockCONNECT Pixels that track specific events, such as ${CLICK_URL}, replaced with real values when creatives are served.

Pixel — A snippet of code embedded on a website to track ad performance, viewership data, and user behavior.

Pixel Group — A collection of pixels in BlockCONNECT that can be applied across campaigns.

Private Marketplace (PMP) Deal — A private agreement allowing advertisers to purchase inventory from specific publishers.

Qualified Viewer — A viewer who has watched 96% of a CTV ad and matches the targeted demographic.

Qualified Viewer Pool (QVP) — The cumulative set of qualified viewers from a campaign, used for analysis and retargeting.

Quartiles — Metrics that measure viewer engagement at 25%, 50%, 75%, and 100% intervals of a video ad.

Retargeting — Serving ads to users who have previously interacted with your brand or website.

Scheduled Reporting — A feature that automates the delivery of campaign performance reports on a daily, weekly, or monthly basis.

Skippable Inventory — Ads that viewers can skip, commonly seen on platforms like YouTube.

Smart Contract — Self-executing agreements built on blockchain, ensuring transparent and automated outcomes.

Third-Party Data — Data purchased from external providers to enhance audience targeting and analytics.

Video Ad Completion Rate (VCR) — The percentage of all video ads that play through their full duration.