Day-Parting

For any campaigns that are expected to have day parting there are a few important things to know: Please be clear on what time zone the client is expecting impressions to be delivered in. The ad scheduler within the platform operates only on EST time This means that any time block selected within the ad scheduler will deliver impressions on EST time If day parting is meant to occur on any time zone outside of EST then it needs to be converted accordingly Example: If a client expects day parting to occur at 1am PST time then you must select the 3am block within the ad scheduler When generating reports there is the option to include an hour column and specify the time zone This will convert EST time to whichever time zone selected