Incremental Lift Reporting

Our incremental lift methodology involves dividing the target audience into two groups: the Exposed Group and the Unexposed Group. The exposed group consists of users who are served impressions for the specified ads. The unexposed group includes users from the same audience segments who are deliberately not shown the ads.

To ensure reliable results, both groups are matched based on similar audience segments with similar characteristics. This controls for external factors and ensures a fair comparison.

Then, using our BlockCONNECT attribution pixels, we track behaviors such as conversions or site visits across both groups to identify any differences in conversion rates. This analysis helps us isolate the incremental lift directly attributable to ad exposure.

Blockboard always users to see incremental lift data by date and DMA and to download the results.

1. 1Navigate to the Campaign Report section on the left panel.
2. 2Select your campaign.
3. 3Navigate to the main Overview tab.
4. 4Scroll down to find the BlockConnect Incremental Lift graph

5. 5To download the data, click on the button at the top right, either in raw or in pdf.
6. 6Below is an example of a raw data download.

7. 7To switch between Date and DMA select from the dropdown.

8. 8See the "lift by DMA" table below.