Beet.TV Video: Cleaning Up Waste Continues To Be A Focus

BLOCKBOARD is proudly sponsoring a Beet.TV Leadership Series "From Opacity to Openness: The Technology Behind More Transparent Digital Advertising"

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There are no shortage of ad tech players in our space - and without a doubt, it has left our ecosystem in a bit of a tangled mess.

Omnicom's Chief Activation Officer, Megan Pagliuca has been on a mission to de-tangle the supply chain for their clients.

"There have been advancements in the supply chain optimization," says Pagliuca.

But effort is far from over. Waste can only be tackled when a clear picture of the supply chain is understood.

Transparency into the process is a critical aspect to understanding, for example, properties and their pathway that ultimately end up delivering ads. With transparency, decisions can be made to help reduce the waste for campaigns.

Read more from Mike Shields of Beet TV on how cleaning up the supply chain continues to be a focus.