Beet.TV Video: "Ecosystem is filled with lack of trust"
Updated: May 8
BLOCKBOARD is proudly sponsoring a Beet.TV Leadership Series "From Opacity to Openness: The Technology Behind More Transparent Digital Advertising"
"In an ecosystem where there are black boxes, in an ecosystem ... where in a world of brands being trust marks, how is it that the entire advertising system is filled with a lack of trust?"
Rishad Tobaccowala, senior adviser at Publicis, presents the question that challenges marketers today.
In a fast-changing media world, marketers need to be nimble and keep their 'strategic options' open for themselves. Not only understanding new consumption habits, but also understanding the new consumer and how they value the exchange of attention will be critical for success. The only way to navigate through to make best decisions is with transparency.
Full interview with Rishad Tobaccowala:
Read more from Mike Shields as he learned more from Rishad on why "the advertising value exchange sucks for consumers."