Beet.TV Video: You Must Create Your Own Relationship With Customers
BLOCKBOARD is proudly sponsoring a Beet.TV Leadership Series "From Opacity to Openness: The Technology Behind More Transparent Digital Advertising"
In the Direct Response space, few companies have seen the evolution and changing needs as Cannella Media and CEO Rob Medved.
So, when Medved calls the current media ecosystem a "perfect storm of media fragmentation" - we should take pause and listen.
Fundamentally, creating a relationship with customers has been a leading tenet in the performance / direct response space. But the current challenges coming from technology, data... and the consumers themselves force advertisers and their agencies to rethink some of the tried and true tactics.
The new opportunities to reach and develop relationship with customers make for a very exciting time to try new things - but one thing is for certain. Transparency and reducing the complexity of reaching customers must be a mainstay going forward.
Read more from Mike Shields of Beet TV on how trust in every impression matters especially for advertisers with short flights and impact needs.
