BlockConnect - Attribution
Set up and verify pixels for conversion tracking and attribution.
12 articles
BlockCONNECT Guide
BlockCONNECT is our fully loaded attribution dashboard for creating, tracking, and monitoring one or many audience tracking pixels and attribution pixels. Audie
Pixel Implementation Guide
2. Select or create a pixel group.
What is BlockCONNECT?
Blockboard’s attribution dashboard, BlockCONNECT, allows users to create pixels and monitor their activity across campaigns.
Pixel Implementation Overview
Blockboard’s pixel implementations allow for versatile tracking across different platforms and use cases. Here’s an explanation of each of the five main types o
What are macros?
A macro is a placeholder for a specific event (for example: ${CLICK_URL} to be replaced with a real value once the creative is served. Defining macros is option
Create a Pixel Group
How to create a Pixel Group
Create a Pixel
Before you create a BlockConnect Pixel, make sure you have already created a Pixel Group.
Linking a Pixel Group to a Campaign
How to link a Pixel Group to a Campaign
How to Implement a Pixel on a webpage
To Implement the pixel on your webpage, please choose from one of two formats:
Verification for Pixel Implementation on a Webpage
Navigate to the URL that contains your pixel Right-click any static area on the webpage and select Inspect Element 3. Click on the Network tab
How to Implement a Pixel using Google Tag Manager (Optional)
Once you have created your blockconnect pixel(s), you will use the image tag to implement them within Google Tag Manager.
Verification for Google Tag Manager Implementation
By following these steps, every time someone watches a video on your website and the trigger conditions are met, a hit will be sent to the URL you specified beh