Pixel Implementation Guide

BlockCONNECT Pixel Implementation Guidance

1. Navigate to the BlockConnect tag.

1. 1Select or create a pixel group.
2. 2Click on the download button.
3. 3Open the file that is downloaded. It should appear like the following:

Option 1 & Option 2

These are older script-based implementations and can be disregarded.

Option 3: General Client Implementation (Webpages, WordPress, and Google Tag Manager)

• Usage: This option is suitable for webpages, WordPress-hosted websites, and Google Tag Manager (GTM).
• Log in to your Google Tag Manager account.
• Go to the Tags section and click on New.
• Name the tag (e.g., "Video View Hit").
• Click on Tag Configuration and select Custom Image Tag.
• Add URL: Enter the target URL in the "Image URL" field. This URL is what the pixel will hit in the background.
• Click on Triggering and select New to create a trigger.
• Name the trigger (e.g., "Video View Trigger").
• Choose the trigger type Page View, then save the trigger.
• After configuring the tag and trigger, save the tag and submit changes in Google Tag Manager to make the pixel live.

Option 4: Shopify Custom Pixel Implementation

• Usage: This option is for clients using Shopify. Shopify has recently added a dedicated third-party pixel area, allowing custom pixel scripts without Google Tag Manager.
• Note: This implementation requires custom script work and a minimum 3-day lead time.
• Log in to the Shopify store's admin panel and go to Settings > Customer Events.
• Click Add Custom Pixel and name it “Blockboard_Pixel”.
• Copy the provided BlockCONNECT pixel code and paste it into the code section of the event, then save the pixel.
• Click the Connect button in the top-right corner to finalize the setup.

For additional details on Shopify custom pixel scripts, refer to this example: Shopify Custom Tag Implementation Guide.