What is BlockCONNECT?

Blockboard’s attribution dashboard, BlockCONNECT, allows users to create pixels and monitor their activity across campaigns.

Key Features include:

• Create Pixel Groups to be applied to one or more campaigns.
• Choose lookback windows within a range of 1 to 30 days
• Inclusion of up to 6 macros per pixel
• Downloadable Image Tags and Pixel Tags
• Raw Pixel Activity Reporting
• Real-time Indicator for Active/Non-active Pixels

Blockboard’s Pixel Types

BlockCONNECT offers two pixel types: Attribution pixels and Audience Tracking pixels. Audience Tracking pixels are recommended for conquesting and incrementality.

The major difference in functionality is that unlike attribution pixels, audience tracking pixels can collect audiences outside of Blockboard’s network.