Campaign Manager
Ad specs, targeting, creatives, pacing, and deal management.
14 articles
Asset Library
Asset Library allows users to upload and manage creative assets outside of the ad creation flow. Assets are saved at the client level, making them accessible to
Publisher Properties
When analyzing and selecting publishers, users have the ability to drill down into each publisher to reveal the publisher subcategories contained within.
Language Type Targeting
In the Campaign Manager, in the Ad Group level, the Blockboard platform provides targeting tools for Language targeting.
Household Type Targeting
In the Campaign Manager, in the Ad Group level, the Blockboard platform provides targeting tools for Household type targeting.
Targeting Overview
In the Campaign Manager, the Blockbaord platform provides a robust suite of tools designed for precise and flexible targeting at the Ad Group level. Day-Parting
Geofence Targeting
In the Campaign Manager, in the Ad Group level, the Blockboard platform provides targeting tools for Geographic Targeting. Geofence targeting allows users to ta
Geographic Targeting (Country, State, City, Zip, DMA)
In the Campaign Manager, in the Ad Group level, the Blockboard platform provides targeting tools for Geographic Targeting. Geolocation targeting allows users to
Bulk Upload of Creatives
Users can upload multiple hosted video files to the platform at the same time. This allows the user to:
Master Ad Specs
Master Ad Specs Display File Format: .jpg .png .gif File Size: 100mb max Dimensions: Wide Skyscraper (160 x 600) Square (250 x 250) Mobile Leaderboard (300 x 50
Populating the Overview Tab
By default, your OVERVIEW TAB will be selected to LIVE
Qualified Viewer Pool Overview
What is a Viewer Pool?
Ad Group Tactics
Selecting an ad tactic will determine how we drive results within the ad group. Here's a simple breakdown: If you choose "reach only," your ad group's primary f
Budget Pacing Tool
Our platform empowers users to tailor budget pacing according to their needs, offering flexibility on a date, week, or month basis. By selecting the Customize P
Using a PMP Deal
If you plan to utilize a private marketplace deal for a campaign Blockboard please follow these steps: