Targeting Overview

In the Campaign Manager, the Blockbaord platform provides a robust suite of tools designed for precise and flexible targeting at the Ad Group level. Day-Parting Maximize impact by scheduling ads to display at optimal times of the day. Custom Ad Schedules: Set specific times for ad delivery, ensuring your message reaches audiences when they are most receptive, such as during peak usage hours or aligned with daily routines. Audiences Apply custom-built audiences from the Audience Builder for precise targeting. The following are key categories for audience creation: First-Party Data: Upload your own proprietary data, like customer lists. Second-Party Data (Qualified Viewer Pools): Re-engage audiences already exposed to your brand. Third-Party Data: Choose from a variety of pre-built segments. BlockCONNECT: Target users based on their engagement along the customer journey. BlockAI Real-Time Segments: Use real-time activity data to engage high-potential customers instantly. Geographic Targeting Ensure campaign relevance by targeting users based on their geographic location. Geolocation Country, State, City, Zip Code: Define geographic parameters to reach audiences in specific regions or areas of interest. DMA (Designated Market Area): Target by DMA for campaigns that require precision in local broadcast or cable reach. Geofencing Geofencing: Reach audiences based on their physical location with highly localized targeting. Household Data Target audiences based on specific household characteristics, allowing for more personalized and relevant messaging. Household Type: Distinguish between residential or business households to refine targeting strategies. Primary Language: Reach audiences in their preferred language to improve engagement and comprehension. Demographics: Segment audiences by age, gender, and other demographic factors, such as targeting women ages 18-34.