Household Type Targeting

In the Campaign Manager, in the Ad Group level, the Blockboard platform provides targeting tools for Household type targeting.

1. 1Navigate to the Campaign Manager on the left panel
2. 2Navigate to the Ad Group, by either creating a new Ad Group or editing an Ad Group that's already created
3. 3Under the Targeting section, select Household targeting
4. 4By default, all households are targeted, or No preference.
5. 5To optimize toward a specific household type, select the household type you would like to focus on: Residential or Business.