Language Type Targeting

In the Campaign Manager, in the Ad Group level, the Blockboard platform provides targeting tools for Language targeting.

1. 1Navigate to the Campaign Manager on the left panel
2. 2Navigate to the Ad Group, by either creating a new Ad Group or editing an Ad Group that's already created
3. 3Under the Targeting section, select Language targeting
4. 4By default, all languages are targeted, or No preference.
5. 5To optimize toward a specific language type, select the language type you would like to focus on: English or Spanish.